Merchandising your store effectively is essential for bringing more attention to your brands and driving sales. Keeping things fresh and interesting for your customers while they explore your store and browse your products is also the key to maintaining the interest of your clientele.
Improving your displays and visual merchandising can be achieved using a number of easy techniques. Read on for some helpful tips on how to enhance your store merchandising:
1) Create Immersive Retail Displays
The best way to make a lasting impression is to immerse your customers in a particular environment or setting. By arranging brands together in various sections of your store while adding other elements like focused lighting, banners, signs, or branded wall art, you can create a unifying theme and reinforce the significance of the brand.
This practice adds credibility to the brand, bringing more attention to it, and effectively engaging customers and generating questions. This interaction creates sales opportunities for your team.
Below is an example of a 'Monitor Audio Experience' display created by Electronic Depot in Niagara Falls, Ontario. The setup includes multiple speaker and amplifier ranges and brand artwork on the wall.
2) Have Active Products On Display
The top reason people choose to shop in a store instead of online is to get the physical retail experience, which enables shoppers to touch, feel, and interact with products in person. If your products are sitting on a shelf or table, you could be missing the chance to connect with your customers. While having everything active is impossible, try having a product that sits in the middle of the category as your active demo. This allows the sales team to sell up or down the line.
3) Use Plants & Focused Lighting
An easy and affordable way to breathe life into your visual merchandise is to use plants. Doing so not only makes your displays more attractive, but can also create a healthier and more pleasant shopping experience for your customers.
As an added bonus, plants act as sound absorbers, which will contribute to better sound.
Focused lighting is a great way to bring attention to a given category of product, effectively highlighting the section in your store for both consumers and your sales team. If you sell lighting systems, this is a great way to showcase different zones in the shop as well.
4) Don't Forget About Cross-merchandising
Cross-merchandising is a subtle but effective way to increase order sizes and average order values. This method can help to promote product discovery and will also entice customers to look at products that complement what they're already buying.
For example, if a customer is looking for a home theater speaker system, having a display that includes projectors, power conditioners and cables can get that customer thinking about other products they may need to get the most out of their system.
5) Keep Them Portable
If your store is on the small side, consider using portable displays to make better use of your space. Having smaller displays that are easier to move around will allow you to quickly re-merchandise your shop when necessary or make room for other products and displays.
Having smaller, portable displays can also keep your merchandising focused and on-point. With such a limited space, you're forced to display only the most important and impactful products. Remember to light it well!
Learn More
For even MORE tips and information on how to improve your store merchandising, click the below link to read a great article by Francesca Nicasio from VendHQ.com: https://www.vendhq.com/blog/retail-display-ideas/